Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Baby Boomers on the whole report spending more than they were a year ago.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.