Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
69% of car-buying consumers said review sites had an impact on the dealership they visited.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]
Valuable Mobile Auto Ad Content [CHART]Rate this post via emarketer.com A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. […]
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]
Global Social Vide Ad Views By Industry [CHART]Rate this post via emarketer.com The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read […]
Top Brands’ Google+ Fan Engagement By Industry [CHART]Rate this post via emarketer.com Simply Measured also tracks which industries are performing well on Google+ and as of May 2012, nearly 2.7 million people had put an automotive brand in their Circles, pushing automotive ahead of electronics as the most popular industry. In February, electronics and beverages […]