Automotive Marketing

e-Strategy Trends’ continually updated collection of automotive marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Valuable Mobile Auto Ad Content [CHART]

via A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. Read the rest at eMarketer. Rate this post

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2011 Video Ad Interaction Rates, By Site Type [CHART]

via Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of…

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2011 Video Ad Completion Rates, By Industry [CHART]

via Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% of the time. While their 100% completion rate was only…

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