Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
The steady adoption of smart cars goes beyond a consumer phenomenon.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.