Automotive Marketing

e-Strategy Trends’ continually updated collection of automotive marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Facebook Video Interactions By Topic [CHART]

Chart: Facebook Video Interaction by Topic

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.

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eCommerce Sales Growth By Category [CHART]

Chart: eCommerce Sales Growth By Category

Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.

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Consumer Trust By Industry [TABLE]

Table: Consumer Trust By Industry

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

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Percentage Of Brands On Snapchat By Industry [TABLE]

Table: Percentage Of Brands On Snapchat By Industry

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

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Industry Reputations [CHART]

Chart: Industry Reputations

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

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