The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.
The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.
via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. That’s contrasted with 72% of automotive and 70% of financial services companies that strongly […]
via emarketer.com A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. Read the rest at eMarketer. Rate this post
via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of […]