Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
On a country-by-country basis, the US is by far the leader in total media ad spending.
More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
Consumers in Asia-Pacific will account for more than half of all smartphone users this year.
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.