Marketers have their own ideas about the emerging technologies that will transform their customers’ experiences, but what about the broader public and how humans experience the world?
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
While just 7% of gaming industry professionals worldwide were developing VR or AR games in 2014, nearly 20% said the same just one year later.