Posts Tagged ‘AT&T’
Content Owned By Major ISPs [INFOGRAPHIC]
Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreAmerica's Most Patriotic Brands, 2013 vs 2014 [TABLE]
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
Read More10 Most Valuable International Brands Of 2014 [CHART]
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.
Read MoreCustomer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]
Satisfaction with providers has dropped to a multi-year low.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreTop American Companies By Ad Spending, Q2 2012 & Q2 2013 [TABLE]
Retail remained the top spending ad category, but growth in Q2 2013 was minimal compared to a year prior, at only 0.1%.
Read MoreTop 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Read MoreTop 10 American Advertisers In Q1 2013 [CHART]
The top 10 US advertisers accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1.
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