The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Asian Americans Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Asian Americans for marketing, public relations, advertising and strategic communications professionals.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
African-Americans use more apps on average than any other race or ethnicity.
Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population in number.
US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.