American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Asian Americans Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Asian Americans for marketing, public relations, advertising and strategic communications professionals.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
African-Americans use more apps on average than any other race or ethnicity.
Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population in number.
US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.
Daily Household Spending By Race/Ethnicity: Hispanics report $96 per day in discretionary spending.