Asia

Chinese Planned Digital Media Spend, 2012 [CHART]

via emarketer.com Marketers in China are especially bullish about online video and social media, including weibo microblogs and social networks. According to the report, 23% of the marketers surveyed expected to devote most of the increased spending to online video in 2012, followed by 20% to weibo microblogs and 16% to social networks. Read the…

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Chinese Digital Media Bugets, 2011 & 2012 [CHART]

via emarketer.com The picture for advertising in China is a rosy one, and online spending’s story is most positive of all. eMarketer estimates that online ad spending increased 43.2% in 2011, and forecasts another increase of 39% in 2012, driven by strong growth in both internet penetration and online activities such as online video, social…

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Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]

via emarketer.com Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and startups that are making applications to cater to the diverse…

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Most Popular Chinese Social Sites [CHART]

via emarketer.com Chinese online media giant Tencent has a genuine hit with instant messaging in QQ, reporting over 700 million (unaudited) users at the end of 2011. But what about the firm’s other services? Tencent Weibo, probably the second most well-known internet service developed by the firm, is popular, but often plays second-fiddle in the…

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Japanese Ad Spending [CHART]

via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than the precipitous drop…

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