In 2014, for the first time, consumers in Asia-Pacific will spend more on eCommerce purchases than those in North America.
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.
This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads.
34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.
14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.
North Americans appear to be more immune to professional recommendations than other shoppers around the world.