eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Consumers in Asia-Pacific will account for more than half of all smartphone users this year.
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
The US is still the single biggest spender on digital ads, with North America thus the highest-spending region.
Nearly two-thirds of CFOs and CIOs in the Americas had changed their business strategy because of big data.
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,