Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Facebook accounted for 81% of content shared to social networks.
Some 84% of global online consumers aged 16 and older report sharing content online.
Business and Finance content sees above-average sharing on desktops (+24%).
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
New data from MailChimp supports the case that personalization can drive higher email open rates.
US smartphone users averaged 2.20 actions after conducting a mobile travel search.