The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
60% of internet users said they were very concerned about the criminal use of AI technologies.
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.
This infographic from PWC illustrates the history of robotics and artificial intelligence.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals.
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.