About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
This infographic looks at recent projections from PwC and Accenture regarding AI’s economic impact, as well as the industries and countries that will be the most profoundly affected.
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This chart by Visual Capitalist is based on US Bureau of Labor Statistics illustrating expected job losses due to automation by job type.
This infographic by PricewaterhouseCoopers illustrates the rise of robotics and AI.
Virtually all marketers believe Artificial Intelligence can enhance SEO, according to a SearchDex survey of 100 marketers across industries.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.