via adage.com Syfy is already pitching advertisers on integrations into “Defiance,” the coordinated TV series and multiplayer online game that it plans to introduce in April 2013. The complicated nature of the project, in which plot points will appear on the TV show and in the game at about the same time, requires bringing in […]
via c-e.com A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s Time Inc. and conducted by Boston’s Innerscope Research. Though it […]
Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.