Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
Penetration in the East Asian country reached nearly 96%.
On a country-by-country basis, the US is by far the leader in total media ad spending.
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
China will take in more than six of every 10 dollars spent on eCommerce in Asia-Pacific this year and nearly three-quarters of regional spending by 2017.
The fastest growth in social network usage is happening in less-developed markets.
The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.