Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
The majority of Netflix streamers reported watching the service on their PC.
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.