Apple

e-Strategy Trends’ continually updated collection of trends and statistics about Apple for marketing, public relations, advertising and strategic communications professionals.

Artificial Intelligence Guide [INFOGRAPHIC]

Infographic: Artificial Intelligence Guide

This infographic from TechJury illustrates the artificial intelligence revolution, including a historic timeline detailing the evolution of the technology, the classifications of AI, examples of how it is used, statistics, the companies and countries that are leading the way, its effect on various industries, and what the future holds for AI.

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US Proximity Payment Users By Platform [CHART]

Chart: US Proximity Payment Users By Platform

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.

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Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

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