These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Apple Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Apple for marketing, public relations, advertising and strategic communications professionals.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .