Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
This infograph by PointRoll illustrates the history of online advertising.
The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.
While Android remained the most-used platform, iOS was expected to see a big jump in app development.