When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
Apple Statistics & Trends
e-Strategy Trends’ continually updated collection of trends and statistics about Apple for marketing, public relations, advertising and strategic communications professionals.
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
This infographic illustrates how state-by-state iPhone usage rates correlates with education level and population density. Read more at Chitka.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.