Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic by Creatage illustrates the online behavior of women.