Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
Popular Types Of Video, August 2014 [CHART]
![Popular Types Of Video, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/08/LevelsBeyond-Brand-Videos-Consumers-Want-to-Watch-Aug2014-150x150.png)
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.
Ellen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
![Ellen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]](http://trends.e-strategyblog.com/wp-content/uploads/2014/03/TheOscarsMap-150x150.png)
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.
Preferred Television Genres By Viewing Device, June 2013 [CHART]
![Preferred Television Genres By Viewing Device, June 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/06/CRE-Preferred-Genres-by-TV-Viewing-Device-June2013-150x150.png)
On the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions.