iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
The 18-to-24 age group downloaded the most games on a monthly basis, with an average of 2.87.
The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.
Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.
iOS only recently offered a Phablet, so Flurry looked through an Android-only lens to get a clearer idea of how Phablets are faring.
Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.
One-quarter of marketers planned to increase spending on email marketing.
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.