Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.