Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Publix enjoys the best customer experience rating of 293 companies measured.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Over 50 million people consider themselves Amazon Prime members.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.