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Home » Amazon

The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]

Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.

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January 25, 2016 By David Erickson
Filed Under: Advertising, Content Marketing, eCommerce, Mobile Marketing, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Video Marketing Tagged With: Amazon, Apple, Apple Watch, DLD Conference, eTailing, Facebook, Google, Retail Marketing, Scott Galloway, Smart Phones, Video, Wearables

2015 Brands With Most Loyal Customers [TABLE]

Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.

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December 24, 2015 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Alcohol Marketing, Amazon, Apple, Customer Attitudes, Customer Loyalty, eReaders, eTailing, Facebook, Google, Grey Goose, Instant Messaging, iTunes, Kindle, Netflix, Retail Marketing, Samsung, Smart Phones, Statistics, Streaming Video, Table, Tablets, Whatsapp, YouTube, Zappos

Platforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]

Several fast-growing social media services began offering themselves as platforms for advertisers this year.

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December 16, 2015 By David Erickson
Filed Under: Blog Marketing, eCommerce, Marketing Budgets, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Amazon, Blogging, Chart, Google, Instagram, Instant Messaging, Pinterest, Reddit, Snapchat, Statistics, Tumblr, Yelp

US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

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November 26, 2015 By David Erickson
Filed Under: Ad Spending, Advertising, Audio Advertising, Display Advertising, Internet Advertising, Mobile Advertising, Mobile Marketing, Online Advertising, Online Reviews, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing Tagged With: Advertising, Amazon, Apple, Facebook, Google, LinkedIn, Pandora, Statistics, Table, Twitter, Yahoo, Yellow Pages, Yelp

Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.

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July 31, 2015 By David Erickson
Filed Under: Consumer Behavior Tagged With: Amazon, Apple, Brand Marketing, Chart, Gay Marketing, Google, HBO, iPhone, LGBT, LGBT Marketing, Netflix, Panera Bread, PBS, Reputation, Samsung, Statistics, Subway

Most & Least Trusted American Companies, March 2015 [TABLE]

Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.

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May 11, 2015 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: A Credit Union, Amazon, Chart, Charter Communications, Chick-Fil=A, Comcast, Consolidated Edison, Costco, Coventry Health Care, Cox Communications, Frontier, H.E.B., Health Net, Hy-Vee, Publix, Spirit Airlines, Statistics, Time Warner, Trader Joe's, Trust, USAA

Best & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]

Publix enjoys the best customer experience rating of 293 companies measured.

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March 6, 2015 By David Erickson
Filed Under: Consumer Behavior, eCommerce Tagged With: A Credit Union, Aldi, Amazon, Bank Marketing, BCBS Of Florida, Blackboard, Chick-Fil-A, Comcast, Coventry Health Care, Customer Service, Dollar, eTailing, Fox Renta A Car, Fujitsu, Grocery Store Marketing, H.E.B., Hannaford's, Health Care Marketing, Health Net, Hitachi, Insurance Marketing, Papa John's, PetSmart, Publix, Ratings, Restaurant Marketing, Retail Marketing, Software Marketing, Spirit Airlines, Statistics, Table, Technology Marketing, Time Warner Cable, Trader Joe's, USAA, Walgreens

Top Brands For Customer Loyalty, February 2015 [TABLE]

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

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February 23, 2015 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tagged With: Air Canada, Airline Marketing, Amazon, Apple, AT&T, Automotive Marketing, Brand Marketing, Branding, Consumer Electronics Marketing, Customer Loyalty, Engagement, eReaders, eTailing, Facebook, Financial Services Marketing, Ford, Google, Hyundai, Instant Messaging, Insurance Marketing, Movie Marketing, Music Marketing, Nationwide, Netflix, Pandora, PayPal, Smart Phones, Statistics, Streaming Video, Table, Tablets, Telecommunications Marketing, Television Marketing, Whatsapp

Amazon As A Streaming Videos Service, May 2013-September 2014 [CHART]

Over 50 million people consider themselves Amazon Prime members.

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February 15, 2015 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, Online Behavior, Video Marketing Tagged With: Amazon, Amazon Prime, Amazon Streaming Video, Chart, eTailing, Retail Marketing, Statistics, Streaming Video

Top US Markets By Video-On-Demand Subscription Penetration, November 2014 [CHART]

Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.

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January 29, 2015 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Video Marketing Tagged With: Amazon, Amazon Prime Video, Arizona, Atlanta, Baltimore, Boston, California, Chart, Colorado, Dallas, Denver, Florida, Fort Worth, Georgia, Hulu, Los Angeles, Maryland, Massachusetts, Minneapolis, Minnesota, Netflix, New York, On-Demand Content, On-Demand Video, Oregon, Orlando, Phoenix, Portland, San Francisco, Seattle, Statistics, Tacoma, Texas, Video Streaming, Washington, Washington DC

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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