Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Publix enjoys the best customer experience rating of 293 companies measured.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Over 50 million people consider themselves Amazon Prime members.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Amazon enjoys the best public perception for the second consecutive year.