e-Strategy Trends’ continually updated collection of Amazon trends and statistics for marketing, public relations, advertising and strategic communications professionals.
While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.Read More
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.Read More
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.Read More
Amazon’s marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.Read More
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.Read More
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.Read More