Amazon

e-Strategy Trends’ continually updated collection of Amazon trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Amazon Marketplace Sales, 2016-2019 [CHART]

Chart: Amazon Marketplace Sales, 2016-2019

Amazon’s marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.

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Why People Shop At Amazon [CHART]

Chart: Why People Shop on Amazon

People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.

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Smart Speaker Ownership [INFOGRAPHIC]

Infographic: Smart Speaker Ownership

One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.

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Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

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