Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
Compete decided to look at the actual shopping time (minutes) consumers spent shopping online Thanksgiving and Black Friday.
By August 2012, the percentage of iOS tablet owners dwindled down to 52%, as Android gathered steam and gained 48% share among tablet owners.
The worldwide tablet market grew nearly 7% over the second quarter of 2012. Android sales skyrocketed, while Apple lost share.
Cyber Monday mobile purchases nearly double from 2011.
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season.
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Because of its dominance in the video space, YouTube remains the leading venue for social video campaigns.
About four in 10, said they would use smart phones to search for sales and other specials before entering a store.
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.