More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Twitter users are more likely than non-users to watch various types of video content during a typical week.