80% of digital videos viewed on a TV are accessed via subscription streaming services.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Over 50 million people consider themselves Amazon Prime members.
YouTube captures nearly 20% of US video advertising spending right now.
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013.
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.