This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
This infographic from Zazzle illustrates the timeline of voice activation technology from advent of Siri to the adoption of hands-free inupt in automobiles.
While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.
One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.