Amazon

e-Strategy Trends’ continually updated collection of Amazon trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Preferred Shopping Method Among Online Buyers [CHART]

Chart: Preferred Shopping Method Among Online Buyers

The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.

Read More

B2B Buyers’ Customer Experience Expectations by Generation [CHART]

Chart: B2B Buyers' Customer Experience Expectations by Generation

More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.

Read More

Amazon Marketplace Sales, 2016-2019 [CHART]

Chart: Amazon Marketplace Sales, 2016-2019

Amazon’s marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.

Read More