Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.