Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Airline Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of airline marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.
Travelers preferred app experiences over the mobile web.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
This infographic from Kenshoo illustrates air travelers’ online behaviors.
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Social media fares worst, while financial institutions are among the top-rated.
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.