Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Airline Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of airline marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
Just 37% of Americans have a positive view of the advertising and public relations industry.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.