Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Airline Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of airline marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
The restaurant and computer industries enjoy the best net perception among US adults.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.