Air Travel

Likely Mobile Locations For Tablet Owners [CHART]

via marketingcharts.com While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a range of out-of-home locations than the typical US adult. Capturing information from a nationally representative sample of tablet users…

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Passenger Tablet Use By Transportation Mode [CHART]

via emarketer.com The data shows that travelers are increasingly abandoning simple, audio-oriented activities in favor of devices with LCD screens that allow for surfing the web, watching movies, listening to music and reading books. Over the past two years, audio usage fell from 9.1% of passengers on commercial flights to 5.2%. Tablets, in particular, account…

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