Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
The restaurant and computer industries enjoy the best net perception among US adults.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Just 37% of Americans have a positive view of the advertising and public relations industry.