The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.
via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand […]
via marketingcharts.com Global mobile advertising spend reached $5.3 billion in 2011, according to a joint report from the IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest. Search accounted for the largest portion of mobile ad spending, at 62%, or $3.3 billion. Search’s dominance was most prevalent in the […]
via marketingcharts.com Social networks may be spreading like wildfire (with Facebook now reporting 900 million monthly users), but they don’t hold a candle to TV in many parts of the world, reports Ipsos in April 2012 survey results. In fact, almost 3 in 5 global consumers say they would pass on social networks if staying […]
via marketingcharts.com Despite a challenging global economy, worldwide advertising spend on TV, magazines, newspapers, and radio posted a 7.3% rise year-over-year in 2011 to $498 billion, according to [download page] an April 2012 report from Nielsen. Spending in Q4 was up 6.2% from a year earlier, closing at $131 billion. In the US, advertising spend […]