Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
The US is still the single biggest spender on digital ads, with North America thus the highest-spending region.
Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
In 2014, for the first time, consumers in Asia-Pacific will spend more on eCommerce purchases than those in North America.
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.