Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.
Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.
Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.
US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.
Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.
9% of US adults qualify as being millionaires (personal net worth of at least $1 million).
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.