Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
via marketingcharts.com US median household net worth (assets minus debts) declined 35% between 2005 and 2010 according to [pdf] the US Census Bureau, which cited both falling stock market prices and a flat housing market. However, advanced education and age continue to be the key determinants in whether a household falls above or below the […]
via marketingcharts.com Consumers in key emerging markets are more likely to believe that money is the best measure of success than their counterparts in major Western markets, according to a Kantar Media survey of 449,000 middle class consumers in 10 major markets. Chinese adults are the most likely to say that money is the best […]