Posts Tagged ‘Affluence’
Affluent Americans By Generation [CHART]
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Read MoreShare Of Affluence By Generation, December 2014 [CHART]
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
Read MoreRich Americans By Generation, September 2012 [CHART]
The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.
Read MoreReaching Affluents Through Traditional Media [TABLE]
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
Read MoreBelief That Ca$h Money = Success by Country [CHART]
via marketingcharts.com Consumers in key emerging markets are more likely to believe that money is the best measure of success than their counterparts in major Western markets, according to a Kantar Media survey of 449,000 middle class consumers in 10 major markets. Chinese adults are the most likely to say that money is the best…
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