Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
When it comes to branded video starts, search is a far bigger referrer than social.
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Email and paid search are some of the easiest channels to include in attribution programs.
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.