81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.