Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.