In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.
23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.