Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Only 15% of US senior ad buyers reported using programmatic for TV ads.
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.