BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Only 15% of US senior ad buyers reported using programmatic for TV ads.
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.