Spending on social media continues to look up even as CMOs still struggle to prove its impact.
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
On the whole, cost-per-thousand (CPM) averages in 2014 were on par or above 2013 rates.
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Marketers are shifting their digital campaigns from direct response to brand advertising.
Among US media buyers polled in May 2014, 73% employed native advertising.