US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
On the whole, cost-per-thousand (CPM) averages in 2014 were on par or above 2013 rates.
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Marketers are shifting their digital campaigns from direct response to brand advertising.
Among US media buyers polled in May 2014, 73% employed native advertising.
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Mobile is the fastest-growing advertising medium around the world.
Search ad click-through rates in the US saw significant year-over-year increases.