eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.
Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues.
After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.
After outdoor advertising revenues increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion.
Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.
Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.
US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.