Posts Tagged ‘Ad Networks’
App Marketers' Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreData Collection By Channel [CHART]
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
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