Ad Networks
App Marketers’ Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreData Collection By Channel [CHART]
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
Read More2011 Video Ad Interaction Rates, By Site Type [CHART]
via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of…
Read More