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59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Media Spend Channel Efficiency, Q2 2013 [CHART]
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During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Data Collection By Channel [CHART]
![Data Collection By Channel [CHART]](https://i0.wp.com/trends.e-strategyblog.com/wp-content/uploads/2012/07/142891.gif?resize=150%2C150)
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
2011 Video Ad Interaction Rates, By Site Type [CHART]
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2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]