![App Marketers’ Battle Against Ad Fraud [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/App-Marketers-Battle-Against-Ad-Fraud-150x150.gif)
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Media Spend Channel Efficiency, Q2 2013 [CHART]
![Media Spend Channel Efficiency, Q2 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/08/AggregateKnowledge-Media-Spend-Efficiency-Comparison-in-Q2-Aug20131-150x150.png)
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Data Collection By Channel [CHART]
![Data Collection By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/142891-150x150.gif)
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
2011 Video Ad Interaction Rates, By Site Type [CHART]
![2011 Video Ad Interaction Rates, By Site Type [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_Ezprj.jpg.scaled500-150x150.jpg)
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]