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You are here: Home / Archives for Ad Networks

App Marketers’ Battle Against Ad Fraud [CHART]

App Marketers’ Battle Against Ad Fraud [CHART]

59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.

September 6, 2017 By David Erickson
Filed Under: Advertising, Mobile Marketing, Online Behavior Tagged With: Ad Fraud, Ad Networks, Advertising Analytics, App Marketing, Blacklisting, Chart, Mobile Apps, Statistics

Media Spend Channel Efficiency, Q2 2013 [CHART]

Media Spend Channel Efficiency, Q2 2013 [CHART]

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.

August 8, 2013 By David Erickson
Filed Under: Advertising, Marketing Budgets, Social Media Marketing Tagged With: Ad Exchanges, Ad Networks, Ad Spending, Chart, Internet Advertising, Media Spending, Online Advertising, Portals, Social Media Advertising, Statistics, Usability, User Experience

Data Collection By Channel [CHART]

Data Collection By Channel [CHART]

Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.

July 20, 2012 By David Erickson
Filed Under: Advertising Tagged With: Ad Networks, Chart, Data Targeting, Database Marketing, Statistics

2011 Video Ad Interaction Rates, By Site Type [CHART]

2011 Video Ad Interaction Rates, By Site Type [CHART]

2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]

May 30, 2012 By David Erickson
Filed Under: Advertising, B2B Marketing, Uncategorized, Video Marketing Tagged With: Ad Networks, Automotive Advertising, Automotive Marketing, B2B, Chart, Entertainment Marketing, Health And Fitness, Kids & Family, Media, Portals, Search Engines, Sports Marketing, Statistics, Video Advertising, Video Games

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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