Ad Fraud
Mobile App Install Fraud Rate [CHART]
Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.
Read MoreApp Marketers’ Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Read MoreConcern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Read MoreTop Media Quality Indicators, November 2014 [CHART]
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.
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