Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.
App Marketers’ Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Concern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Top Media Quality Indicators, November 2014 [CHART]
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.