![Concern For Ad Fraud By Type [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/concern-for-ad-fraud-by-type-150x150.gif)
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Top Media Quality Indicators, November 2014 [CHART]
![Top Media Quality Indicators, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183766-150x150.gif)
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.