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Home » Ad Fraud

Mobile App Install Fraud Rate [CHART]

Chart: Mobile App Install Fraud Rate

Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.

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January 24, 2019 By David Erickson
Filed Under: Advertising, Mobile Marketing Tagged With: Ad Fraud, Fraud, Mobile Apps, Statistics

App Marketers’ Battle Against Ad Fraud [CHART]

Chart: App Marketers' Battle Against Ad Fraud

59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.

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September 6, 2017 By David Erickson
Filed Under: Advertising, Mobile Marketing, Online Behavior Tagged With: Ad Fraud, Ad Networks, Advertising Analytics, App Marketing, Blacklisting, Chart, Mobile Apps, Statistics

Concern For Ad Fraud By Type [TABLE]

Table: Concern For Ad Fraud By Type

Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.

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January 10, 2017 By David Erickson
Filed Under: Advertising Tagged With: Ad Blocking, Ad Fraud, Ad Viewability, Bot Traffic, Click Fraud, Privacy, Statisics, Table

Top Media Quality Indicators, November 2014 [CHART]

Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.

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January 17, 2015 By David Erickson
Filed Under: Advertising, Internet Advertising, Online Advertising Tagged With: Ad Fraud, Advertising Viewability, Chart, Statistics

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