Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
How engaged with YouTube ads are millennials?
More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,