Posts Tagged ‘Ad Blocking’
Ad Blocking User Growth, 2018-2021 [CHART]
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, eMarketer downgraded their estimates of the ad blocking population in France, Germany, the UK and US, as well as their forecast for future growth.
Read MoreDesktop Web Ads Ranked From Not-So-Horrible To Worst [CHART]
Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.
Read MoreAd-Blocking Use, 2014-2018 [CHART]
More than a quarter of US internet users will block ads this year.
Read MoreMillennials Who Use Ad Blockers [CHART]
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
Read MoreConcern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Read MoreMillennials' Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
Read MoreUse Of Ad Blockers [CHART]
More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.
Read MoreDesktop Ad-Blocking Rates By Country, June 2015 [CHART]
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Read MoreUS Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Read MoreUS & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read More