22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.
Why US Execs Shift Budgets From Traditional To Digital Marketing [CHART]Rate this post via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater […]
Customer Acquisition Methods, 2011 & 2012 [CHART]Rate this post via emarketer.com March findings from trade magazine Target Marketing shed insight on some of the customer acquisition tactics that US B2B and B2C marketing managers planned to use this year. Email topped the list with 86.3% of marketers planning to deploy this common digital tactic. Direct […]
Direct & Digital Marketing Spending For Acquisition vs. Retention, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com Across all formats, marketers’ average reported investment on each channel surveyed was somewhat more conservative than in the previous year. Yet marketers nonetheless appeared to be ramping up their customer acquisition efforts—an objective that typically requires greater spend […]