Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49.
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
In terms of Facebook interactions, HuffPost beat out more traditional companies, such as The Daily Mail, The New York Times, and CNN.
31.7% of tablet owners said they had downloaded a network TV tablet app.
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.